Hyundai wanted to develop an interactive flyer to promote the initial launch of the 2015 Hyundai Sonata.
Thus RR Donnelley partnered with Daqri to create the Hyundai Augmented Reality custom app. Based on the continued success of the program, additional augmented reality experiences were added to the Hyundai AR application bringing print to life through video animation.

I led the creative direction for the app’s UI, working within Daqri’s framework, as well as the creative direction for the additional AR experiences showcasing video animation. This video demonstrates 2 of the 3 augmented reality experiences.